This is our comprehensive list of the most popular keywords in Google in 2024.
The data for the lists below were largely derived from Semrush, a leading keyword research and digital marketing platform.
Before continuing, please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.
Top 100 Google Searches In The US
| Ranking | Keyword | US Search Volume |
| 1 | YouTube | 226,000,000 |
| =22 | Amazon | 124,000,000 |
| =2 | 124,000,000 | |
| 4 | Weather | 101,000,000 |
| 5 | 83,100,000 | |
| =6 | Gmail | 55,600,000 |
| =6 | Wordle | 55,600,000 |
| =8 | Google Translate | 45,500,000 |
| =8 | Translate | 45,500,000 |
| =8 | Walmart | 45,500,000 |
| =11 | Yahoo | 37,200,000 |
| =11 | NFL | 37,200,000 |
| =13 | Ebay | 30,400,000 |
| =13 | Fox News | 30,400,000 |
| =13 | Google Maps | 30,400,000 |
| =13 | Home Depot | 30,400,000 |
| =13 | 30,400,000 | |
| =13 | NBA | 30,400,000 |
| =13 | Yahoo Mail | 30,400,000 |
| =20 | Amazon Prime | 24,900,000 |
| =20 | ChatGPT | 24,900,000 |
| =20 | Weather Tomorrow | 24,900,000 |
| =20 | CNN | 24,900,000 |
| =20 | ESPN | 24,900,000 |
| =20 | 24,900,000 | |
| =26 | Calculator | 20,400,000 |
| =26 | Food Near Me | 20,400,000 |
| =26 | Indeed | 20,400,000 |
| =26 | Target | 20,400,000 |
| =26 | USPS Tracking | 20,400,000 |
| =31 | Costco | 16,600,000 |
| =31 | Google Docs | 16,600,000 |
| =31 | Google Flights | 16,600,000 |
| =31 | Lowes | 16,600,000 |
| =31 | Netflix | 16,600,000 |
| =31 | OnlyFans | 16,600,000 |
| =31 | PayPal | 16,600,000 |
| =31 | Spotify | 16,600,000 |
| =31 | Zillow | 16,600,000 |
| =40 | Best Buy | 13,600,000 |
| =40 | Craigslist | 13,600,000 |
| =40 | Etsy | 13,600,000 |
| =40 | MSN | 13,600,000 |
| =40 | Omegle | 13,600,000 |
| =40 | Roblox | 13,600,000 |
| =40 | Shein | 13,600,000 |
| =40 | Twitch | 13,600,000 |
| =48 | Canva | 11,100,000 |
| =48 | Discord | 11,100,000 |
| =48 | Dominos | 11,100,000 |
| =48 | Hotmail | 11,100,000 |
| =48 | 11,100,000 | |
| =48 | English To Spanish | 11,100,000 |
| =48 | 11,100,000 | |
| =48 | Walgreens | 11,100,000 |
| =48 | Wells Fargo | 11,100,000 |
| =57 | Airbnb | 9,140,000 |
| =57 | American Airlines | 9,140,000 |
| =57 | AOL Mail | 9,140,000 |
| =57 | Bank of America | 9,140,000 |
| =57 | Capital One | 9,140,000 |
| =57 | Facebook Marketplace | 9,140,000 |
| =57 | Kahoot | 9,140,000 |
| =57 | Macy's | 9,140,000 |
| =57 | Outlook | 9,140,000 |
| =57 | Premier League | 9,140,000 |
=57 | TikTok | 9,140,000 |
| =57 | Restaurants Near Me | 9,140,000 |
| =69 | Chase | 7,480,000 |
| =69 | CVS | 7,480,000 |
| =69 | Daily Mail | 7,480,000 |
| =69 | Dow Jones | 7,480,000 |
| =69 | Google Classroom | 7,480,000 |
| =69 | Google Drive | 7,480,000 |
| =69 | MLB | 7,480,000 |
| =69 | Old Navy | 7,480,000 |
| =77 | Autozone | 6,120,000 |
| =77 | Chick Fil A | 6,120,000 |
| =77 | FedEx Tracking | 6,120,000 |
| =77 | Ikea | 6,120,000 |
| =77 | Kohl's | 6,120,000 |
| =77 | Mcdonald's | 6,120,000 |
| =77 | Pizza Hut | 6,120,000 |
| =77 | Southwest Airlines | 6,120,000 |
| =77 | Starbucks | 6,120,000 |
| =77 | T Mobile | 6,120,000 |
| =87 | Apple | 5,000,000 |
| =87 | Chipotle | 5,000,000 |
| =87 | Disney Plus | 5,000,000 |
| =87 | Dollar Tree | 5,000,000 |
| =87 | Sam's Club | 5,000,000 |
| =87 | Taco Bell | 5,000,000 |
| =87 | YouTube TV | 5,000,000 |
| =94 | Champions League | 4,090,000 |
| =94 | FedEx | 4,090,000 |
| =94 | Nike | 4,090,000 |
| =94 | Pandora | 4,090,000 |
| =94 | Zoom | 4,090,000 |
| =99 | Planet Fitness | 3,350,000 |
| =99 | Subway | 3,350,000 |
What Are The Top Searches On Google?
As of February 2024, the most searched things on Google are “YouTube” and "Amazon". The next most popular searches are “Facebook,” “Weather,” "Google," and "Gmail".
Before moving on to our list of top global searches, it’s worth quickly explaining what “search volume” means. Search volume is the average number of people that search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched approximately 500 times per month.
Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average. This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October.
With that, let’s dive into the most popular Google searches worldwide.
Top 100 Google Searches Globally
| Ranking | Keyword | Global Search Volume |
| 1 | YouTube | 1,300,000,000 |
| 2 | 799,100,000 | |
| 3 | Whatsapp Web | 542,700,000 |
| 4 | Weather | 460,900,000 |
| 5 | Translate | 448,500,000 |
| 6 | 446,200,000 | |
| 7 | Gmail | 400,200,000 |
| 8 | Cricbuzz | 387,300,000 |
| 9 | 368,300,000 | |
| 10 | Amazon | 352,100,000 |
| 11 | Google Translate | 325,200,000 |
| 12 | Yandex | 177,600,000 |
| 13 | Hotmail | 172,200,000 |
| 14 | 164,900,000 | |
| 15 | Satta King | 151,300,000 |
| 16 | Weather Tomorrow | 136,700,000 |
| 17 | Google Maps | 133,400,000 |
| 18 | ChatGPT | 127,500,000 |
| 19 | Sarkari Result | 124,200,000 |
| 20 | Yahoo | 122,700,000 |
| 21 | 116,800,000 | |
| 22 | Tradutor | 114,500,000 |
| 23 | Netflix | 107,300,000 |
| 24 | Yahoo Mail | 105,900,000 |
| 25 | Wordle | 102,000,000 |
| 26 | Ibomma | 101,800,000 |
| 27 | Roblox | 101,500,000 |
| 28 | NBA | 94,800,000 |
| 29 | Canva | 92,500,000 |
| 30 | Speed Test | 88,300,000 |
| 31 | IPL (Indian Premier League) | 81,000,000 |
| 32 | 80,500,000 | |
| 33 | Premier League | 78,200,000 |
| 34 | Omegle | 75,300,000 |
| 35 | Ebay | 74,800,000 |
| 36 | Outlook | 73,900,000 |
| 37 | TikTok | 73,200,000 |
| 38 | Flipkart | 69,300,000 |
| 39 | BBC News | 67,200,000 |
| 40 | Meteo | 65,300,000 |
| 41 | Cricket | 64,900,000 |
| 42 | 60,000,000 | |
| 43 | Facebook Login | 58,100,000 |
| 44 | Hava Durumu | 57,900,000 |
| 45 | Shein | 56,400,000 |
| 46 | E Devlet | 56,100,000 |
| 47 | Walmart | 55,300,000 |
| 48 | Live Score | 54,800,000 |
| 49 | Twitch | 53,600,000 |
| 50 | Spotify | 53,500,000 |
| 51 | NFL | 50,700,000 |
| 52 | Serie A | 49,800,000 |
| 53 | Marca | 48,600,000 |
| 54 | Indeed | 47,500,000 |
| 55 | Snaptik | 46,600,000 |
| 56 | Calculator | 46,300,000 |
| 57 | Dpboss | 46,000,000 |
| 58 | Xổ Số Miền Nam (Lottery) | 45,700,000 |
| 59 | Ikea | 44,600,000 |
| 60 | Amazon Prime | 44,500,000 |
| 61 | Real Madrid | 43,600,000 |
| 62 | Hotels | 41,100,000 |
| 63 | Bild | 40,800,000 |
| 64 | PayPal | 40,600,000 |
| 65 | WP | 40,500,000 |
| 66 | Airbnb | 40,200,000 |
| 67 | Daily Mail | 39,700,000 |
| 68 | Discord | 38,700,000 |
| 69 | Onlyfans | 38,600,000 |
| 70 | Flamengo | 38,400,000 |
| 71 | Home Depot | 37,900,000 |
| 72 | Matka | 37,700,000 |
| 73 | CNN | 36,400,000 |
| 74 | Champions League | 35,400,000 |
| 75 | Mercadolibre | 35,100,000 |
| 76 | Booking | 35,000,000 |
| 77 | Fox News | 33,800,000 |
| 78 | Pogoda | 33,100,000 |
| 79 | Onet | 32,300,000 |
| 80 | Seznam | 31,700,000 |
| 81 | UOL | 31,100,000 |
| 82 | 네이버 (Naver) | 31,000,000 |
| 83 | SXMB | 30,900,000 |
| 84 | Kalyan Chart | 30,600,000 |
| 85 | Kahoot | 30,200,000 |
| 86 | Google Flights | 29,700,000 |
| 87 | ESPN | 29,600,000 |
| 88 | Google Docs | 28,800,000 |
| 89 | Flashscore | 28,400,000 |
| 90 | Google Drive | 27,600,000 |
| 91 | MSN | 27,100,000 |
| 92 | Zara | 27,000,000 |
| 93 | La Liga | 26,900,000 |
| 94 | Nike | 26,800,000 |
| 95 | Globo | 26,700,000 |
| 96 | World Cup | 25,900,000 |
| 97 | Mynet | 25,500,000 |
| 98 | Costco | 25,400,000 |
| 99 | Etsy | 25,200,000 |
| 100 | Nynet | 25,100,000 |
As you may have noticed from the lists above, many of the top searches on Google are brands like YouTube, Amazon, and Gmail.
Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore. This is why we thought we’d highlight a few trending searches from the top 100 list.
1. OnlyFans
5-year search growth: 3,133%
Search growth status: Exploding
Search Volume (US): 16,600,000
Search Volume (Global): 38,600,000
Description: Onlyfans is a “subscription social platform” based in London. The site boasts over 190 million registered users with 1.5 million content creators.
2. Discord
5-year search growth: 196%
Search growth status: Regular
Search Volume (US): 11,100,000
Search Volume (Global): 38,700,000
Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”) which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.
3. TikTok
5-year search growth: 4,300%
Search growth status: Exploding
Search Volume (US): 9,140,000
Search Volume (Global): 73,200,000
Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1 billion users.
4. Facebook Marketplace
5-year search growth: 733%
Search growth status: Exploding
Search Volume (US): 9,140,000
Search Volume (Global): 14,200,000
Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.
5. Canva
5-year search growth: 1,229%
Search growth status: Exploding
Search Volume (US): 11,100,000
Search Volume (Global): 92,500,000
Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.
6. Seznam
5-year search growth: 33%
Search growth status: Regular
Search Volume (US): 40,500
Search Volume (Global): 31,700,000
Description: Seznam is the second largest search engine and web portal in the Czech Republic, behind Google. The platform also offers other internet services like email, travel, sports, news, and weather.
7. WhatsApp
5-year search growth: 175%
Search growth status: Regular
Search Volume (US): 2,700,000
Search Volume (Global): 116,800,000
Description: WhatsApp is a massively-popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.4 billion users who, on average, send out 100+ billion messages a day.
8. Yandex
5-year search growth: 258%
Search growth status: Peaked
Search Volume (US): 1,500,000
Search Volume (Global): 177,600,000
Description: Founded 25 years ago, Yandex is a multinational search engine focused on the Russian-speaking market. Like Google, Yandex features a number of non-search features like e-commerce, maps/navigation, and a number of mobile apps.
9. Flipkart
5-year search growth: 119%
Search growth status: Regular
Search Volume (US): 135,000
Search Volume (Global): 69,300,000
Description: Flipkart is an e-commerce site based in Bangalore, India. Like Amazon, Flipkart began as an online book store. But quickly expanded into consumer electronics, fashion, home essentials, groceries, and lifestyle products. The success of the company soon caught the attention of the large conglomerate retailer Walmart, who acquired a controlling stake in the company in 2018 for $16 billion.
10. DpBOSS
5-year search growth: 228%
Search growth status: Exploding
Search Volume (US): 14,800
Search Volume (Global): 46,000,000
Description: DpBOSS is an India-based gambling platform. Although offline gambling has been illegal in India since the British government introduced the Public Gaming Act in 1867, online gambling is legal. This has drawn quite a crowd and users can participate in the Satta Matka game on this platform.
Conclusion
This concludes our list of the top 100 keywords searched globally and in the US.
There is a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix etc.). Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (“Yahoo”, “Fox News” etc.).
This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.
